If an organization builds its mission statements with four consistent components, it can cascade that Authentic Promise mission statement down through the organization to teams, departments and even job descriptions.
The mission statement components include:
This builds alignment to the authentic promise of the organization, its mission, the impact the organization delivers, clears up confusion about whose role is whose, and finally, brings clarity and authority to each level and department of an organization.
Examples are offered as to how to apply this to nonprofits and NGOs.
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